This plan of study is designed for those who hope to rise to significant leadership positions in the media industries. It is organized to provide an understanding of management and leadership roles in those industries, and to provide students the opportunity to begin acquiring the necessary knowledge and skills to achieve long-term success in their career.

In addition to the Media Arts ans Studies core courses required for all majors (MDIA (TCOM) 101, 203, 204, 205), students must complete the Management core; MDIA 367 (World Media Systems); a minimum of five courses from the Management electives list; 16 hours of MDIA electives and a management corollary.

Management (BC5312)

   Management Core

• MDIA (TCOM) 360: Management (4 credit hours)
• MDIA 459: Audience Research (4 credit hours)
• MDIA 461: Financial Management (4 credit hours)

   Management Electives

• MDIA 355: Programming (4 credit hours)
• MDIA 360: Management (4 credit hours)
• MDIA 453: Media Law and Regulations
• MDIA 459: Audience Research (4 credit hours)
• MDIA 461: Financial Management (4 credit hours)
• MDIA 462: Electronic Media Sales (4 credit hours)

   Management Corollary

Corollary courses from outside the school that support program goals:
ACCT 101, ECON 103 and 104, and MGT 202 or MKT 202; plus 20 hours at the 300- to 400-level in business and/or organizational communication).